> Dear Sir or Madam,
>
> we are pleased to inform you about the publication of the manual "Social
> Franchising  - A Way of Systematic Replication to Improve Social Impact",
> which has just been published by the Association of German Foundation in
> cooperation with the International Centre for Franchising & Cooperation (F
> & C).
>
> The manual explores the potential of adapting the method of franchising to
> the social sector and is part of the Social Franchise project, which the
> Association of German Foundations is carrying out in cooperation with six
> renowned European foundations. While the systematic replication of
> effective concepts has been proven very successful in the commercial
> sector, social franchising is still very much in its infancy. However,
> existing social franchise projects show: The replication of tried and
> tested projects, transfer of know-how and best practice, the use of a
> common brand name and image, as well as network synergies lead to faster
> expansion, improved quality and lower failure rates of non-profit projects
> and thus have a number of positive effects on the social sector.
>
> "Social Franchising  - A Way of Systematic Replication to Improve Social
> Impact" provides interesting and helpful insights for experts,
> practitioners, foundations and other non-profit organizations. Practical
> guidelines, case studies and checklists foster the understanding, and
> encourage the use, of social franchising. In addition to insights gained
> during the International Social Franchise Summit held by the Association
> of German Foundations in Berlin in December 2007, valuable findings from
> comprehensive research of relevant literature and case studies has been
> incorporated into the manual. It is available from the Association of
> German Foundations (www.Stiftungen.org/Verlag) or can be downloaded from
> www.Stiftungen.org/social_franchise_manual
>
> A German version of the manual is being published in June 2008. For more
> information on this and the social franchise project please visit
> www.Stiftungen.org/social_franchise.
>
> The Summit has already "set the ball in motion". We are confident that the
> publication of this manual will further encourage the use of social
> franchising as a replication strategy of successful projects.
>
> Please do not hesitate to contact me for any questions or further
> information.
>
> Best regards,
>
> Julia Meuter
> Project Assistant
> Bundesverband Deutscher Stiftungen
> Haus Deutscher Stiftungen
> Mauerstraße 93 ¦10117 Berlin
>
> Tel.: (030) 89 79 47-12 ¦Fax -11
> Julia.Meuter@Stiftungen.org
>